Microsoft Tag has been around for a little more than 18 months, but has gained significant traction in the market
with awareness and adoption. Marketers across all industries are using it to creatively
enhance their campaigns and link their real world products to the digital world. Concurrently,
smartphone usage is increasing in the US, providing a greater audience who will engage with Tag.
As these graphs illustrate, we see continued growth of smartphones and Tag campaigns in the market
being scanned- providing deep engagement with marketing messaging and brands overall.
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For those of you who are transit riders in Vancouver, BC. You may have noticed posters around different Sky Train stations -stating that you can put your face on the train. What am I talking about?
Well they look like this:
InTransit BC has developed this project as part of an innovative fund raising campaign, in support of four charity partner programs. Who exactly? BC Children’s Hospital, YMCA, Arts Umbrella & Hope in Shadows.
So what exactly is The Pixel Train? Well anyone can go to ThePixelTrain.com where you can upload your picture to a Canadaline Train.
You can choose from three different sizes and actually place the photo where you want to on the train. Then after you select the spot where you want your picture to go, upload a picture of your face from your computer OR select a drawing from the gallery created by children from the charity partners.
Once all the pixels on the train have filled up – InTransit will print out and wrap one of their Canada Line Trains with the collage of photos
from donators! How cool is that!!! This will also be Canada’s largest moving Art Piece… maybe even in the world!
This is a very affordable cause starting at just $10 (see picture below) – and you get to put and place your photo on the train! What are you waiting for?
Remember that these purchases are all tax deductible, as all funds collected go right to the four charities.
By purchasing a pixel (pixels) on ITBCs virtual train, you are supporting several worthy charities and positively contributing to improving the future of many children in British Columbia.
Description:
Empire Avenue is a revolutionary online influence stock exchange combined with an advertising platform that allows individuals and organizations to convert their online influence and reach into revenue.



